718 Cyclery, Inc. to open new South Slope storefront "collaborative-build" bike retail and workshop space at 461 7th Avenue. Opening day November 12th, 2010.
The previous tenant, Boing!, the two year old breastfeeding outpost and babywearing sling sanctuary, has closed. Their other mother store, Boing Boing is still in business though.
One of a Kind, Hands on Passion.
The wizard of 718 Cyclery is Joseph Nocella, a LEED Accredited, Registered Architect who works for Skidmore, Owings and Merrill in New York City. He also teaches at Pratt.
Below, Joe explains his idea of the collaboratively built bike.
"In addition to the bike itself, you are learning how to put it together/maintain it. It will be 100% unique, no one else on the planet will have the same bike. Dollar-for-dollar, component-for-component, the bike you build with us will be a better bike than one pulled off the rack at a store or dropped in an online shopping cart."
Feel the Love
You can check out 718 Cyclery's 5 Star reviews on Yelp!.
Make an appointment for a consultation here. LINK